Google Places The Best Path to Service Marketing Success for Provo Carpet Cleaners
In the past, marketing for Provo carpet cleaners has been limited to yellow pages and coupon packs. It can be an expensive proposition to gain substantial exposure through either of these marketing mediums. This has recently been complicated by the fact the yellow pages are rapidly becoming extinct.
Local business searches are rapidly transitioning to the Internet. According to a SMX study, 77% of all local business searches are done online. This statistic is only going to increase over the next couple of years, and this means that it is essential that Provo carpet cleaners adapt to these market changes. So the question is; how do you adapt, and what is the online comparable to the yellow pages? It’s called Google Places.
If you have ever done a Google search for any type of local business, you will find a list populates that is Geo targeted to your location. For example, if a potential customer in Provo, Utah were to type in the keyword “carpet cleaners”, it will automatically detect location, and list the closest service providers. If they were to type in “Provo Carpet Cleaners”, It would automatically bring up a list of carpet cleaners in Provo, Utah. Now one might say; “What’s the big deal, aren’t these just normal Internet listings?”. At first they may appear that way, but in reality, they are very different. Google Places listings appear above normal listings, so all the ranking magic that SEO companies try to sell, has become obsolete in local searches.
Google Places listings are also tied to a customizable business web page that Google has set-up for virtually every existing off line business. If you are an Provo carpet cleaner and have not claimed your page, it is likely there waiting for you. It is very easy to complete, and if used properly, it can be like having a full yellow pages ad, without the thousands of dollars typically attached to that old school marketing medium.
So the next question is; how does an Provo carpet cleaner get the equivalent full yellow page ad on Google Places? The answer to that evolves four essential marketing components including:
1. Page Placement-
According to an I cross Study, 95% of all online searches never go beyond page one. So if your Google Places listing is beyond that, you have virtually no chance of getting that business. Ideally, you want your listing to be as high up as possible on page one of the search.
2. Reviews-
A very important component to a Google Places page is the opportunity for your customers to review your service. This is critical for ranking purposes as well as the reputation of your business. Reviews can make or break your business in a big way. According to a Jupiter Research study, 78% of online shoppers use reviews in selecting a business. For this reason, a business must be aware of, and very proactive in assuring those reviews are positive. In addition, the quantity and quality of the reviews is a big factor in driving your listing to the top.
3. Effective Places Page-
Places pages give a business the opportunity to promote their services through pictures, videos, coupons, maps, and a link to website. A complete and effective places page is important in ranking, but also in selling your services.
4. Optimization Strategy-
While traditional search engine optimization is obsolete with Google Places. This new system has its own rules for ranking that a professional can help you with.
For the businesses that manage to meet and capitalize on these criteria, the results can be nothing short of phenomenal. Imagine your business listing on top of page one, with dozens of 5 star reviews. Take that one step further by imagining all surrounding Provo carpet cleaners having minimal, and even negative reviews. The result being, your business leaps off the page. Back to the full yellow page ad; the potential of this dwarfs it, and best of all, it’s free.
So how does a carpet cleaner go about achieving these results? There is some good information and books on it, but Google is constantly changing their rules, so a book or Internet information can be obsolete very quickly. For best results there are marketing firms that specialize in Google Places. These firms keep up with the latest changes and strategies, and some can get you to the top of page one with dozens of great reviews fairly quickly. If you are serious about capitalizing on the massive movement to local online marketing, it will be the best marketing investment you ever make.
Hundreds or even thousands of people are searching for Provo carpet cleaners every month. Can you imagine all the business you would derive from virtually making your competitions listings invisible to every one of those searches? That’s the power of a well-managed Google Places Listing. Seize the opportunity, and you will dominate the Provo carpet cleaning market.
To talk to one of our sales agents about getting on the first page of Google places, call us now. 1-801- 903-1033 plans start as little as $300 a month.
Google Places: The Best Path to Service Marketing Success For Orem Carpet Cleaners
In the past, marketing for Orem carpet cleaners has been limited to yellow pages and coupon packs. It can be an expensive proposition to gain substantial exposure through either of these marketing mediums. This has recently been complicated by the fact the yellow pages are rapidly becoming extinct.
Local business searches are rapidly transitioning to the Internet. According to a SMX study, 77% of all local business searches are done online. This statistic is only going to increase over the next couple of years, and this means that it is essential that Orem carpet cleaners adapt to these market changes. So the question is; how do you adapt, and what is the online comparable to the yellow pages? It’s called Google Places.
If you have ever done a Google search for any type of local business, you will find a list populates that is Geo targeted to your location. For example, if a potential customer in Orem, Utah were to type in the keyword “carpet cleaners”, it will automatically detect location, and list the closest service providers. If they were to type in “Orem Carpet Cleaners”, It would automatically bring up a list of carpet cleaners in Orem, Utah. Now one might say; “What’s the big deal, aren’t these just normal Internet listings?”. At first they may appear that way, but in reality, they are very different. Google Places listings appear above normal listings, so all the ranking magic that SEO companies try to sell, has become obsolete in local searches.
Google Places listings are also tied to a customizable business web page that Google has set-up for virtually every existing off line business. If you are an Orem carpet cleaner and have not claimed your page, it is likely there waiting for you. It is very easy to complete, and if used properly, it can be like having a full yellow pages ad, without the thousands of dollars typically attached to that old school marketing medium.
So the next question is; how does an Orem carpet cleaner get the equivalent full yellow page ad on Google Places? The answer to that evolves four essential marketing components including:
1. Page Placement-
According to an I cross Study, 95% of all online searches never go beyond page one. So if your Google Places listing is beyond that, you have virtually no chance of getting that business. Ideally, you want your listing to be as high up as possible on page one of the search.
2. Reviews-
A very important component to a Google Places page is the opportunity for your customers to review your service. This is critical for ranking purposes as well as the reputation of your business. Reviews can make or break your business in a big way. According to a Jupiter Research study, 78% of online shoppers use reviews in selecting a business. For this reason, a business must be aware of, and very proactive in assuring those reviews are positive. In addition, the quantity and quality of the reviews is a big factor in driving your listing to the top.
3. Effective Places Page-
Places pages give a business the opportunity to promote their services through pictures, videos, coupons, maps, and a link to website. A complete and effective places page is important in ranking, but also in selling your services.
4. Optimization Strategy-
While traditional search engine optimization is obsolete with Google Places. This new system has its own rules for ranking that a professional can help you with.
For the businesses that manage to meet and capitalize on these criteria, the results can be nothing short of phenomenal. Imagine your business listing on top of page one, with dozens of 5 star reviews. Take that one step further by imagining all surrounding Orem carpet cleaners having minimal, and even negative reviews. The result being, your business leaps off the page. Back to the full yellow page ad; the potential of this dwarfs it, and best of all, it’s free.
So how does a carpet cleaner go about achieving these results? There is some good information and books on it, but Google is constantly changing their rules, so a book or Internet information can be obsolete very quickly. For best results there are marketing firms that specialize in Google Places. These firms keep up with the latest changes and strategies, and some can get you to the top of page one with dozens of great reviews fairly quickly. If you are serious about capitalizing on the massive movement to local online marketing, it will be the best marketing investment you ever make.
Hundreds or even thousands of people are searching for Orem carpet cleaners every month. Can you imagine all the business you would derive from virtually making your competitions listings invisible to every one of those searches? That’s the power of a well-managed Google Places Listing. Seize the opportunity, and you will dominate the Orem carpet cleaning market.
Read MoreThe Top Three Ways to Increase Google Pages Rank
If you haven’t noticed, Google has changed the way search results are being handled. Try this: go to google and type in plumber or pizza. Scroll down about two results and you should get a list of all the plumbers and pizza places in your area. Most likely you will get a bunch of teardrops that have letters from A-F or some other letter in the alphabet. It should look like this.
Or this,
Now, it is not just reviews that help business rise to the top of Google Places pages. While reviews are a huge factor, they are not the only factor. The top three ways to increase your Google Places are….
Relevance-
Your business or service has to be relevant to your google places page and relevant to future customers searches. Many service businesses don’t have websites or a connection for customers to go to if they have questions or want to get a hold of you. If you have a Google places page and a website this will exponentially increase your local relevance. Remember we want you to get local customers. It doesn’t matter how relevant you are in San Francisco if you only do business in Oakland.
Prominance-
This is were reviews and citations come in. If you notice the top results in our pizza search has 306 Google reviews. These reviews do not count Bing, Yahoo, Yelp, City Search, Judy’s book, Insiderpages, and many other review sites. The great thing is about being number one is that 40% of customers click that result, which keeps you at number one. It takes a little time and effort to get that many rankings, as well as actually having a good service or product. Old Town Pizza will exponentially stay a head of all of the other results because they are in the lead.
Location-
There is not a lot you can change about your location, however having multiple locations or offices is a great way to gain results. If you are a plumber in Portland, it would benefit your business to set up small offices in suburbs of Portland to rank in those cities. Remember, we are looking for local results, so if you have an office in my a smaller suburb you are more likely to show up in that city’s search results.
To talk to one of our sales agents about getting on the first page of Google places call us now. 1-801- 903-1033 plans start as little as $300 a month.
Read MoreGoogle Places: The Best Little Known Strategy for Service Industry Marketing
In the past, Internet marketing has really been catered to online businesses. For most service businesses, and Mom and Pop shops, Internet marketing has been a second thought. However times have changed and quality Internet marketing is now critical to virtually any business.
Consider the following statistics:
- 97% of American Internet users use the Internet to shop. Of which, 57% characterize their behavior as shop online, purchase offline (NPD Group).
- 74% of Internet users perform local searches (Kelsey Group).
- 90% of online commercial searches result in offline brick and mortar purchases (proprietary research / comScore).
- 95% of webs searches from organic, non-branded queries on Google, Yahoo and Bing never go beyond page one of the search results (iCrossing Study).
What does all this mean? It means that the yellow pages are rapidly becoming a thing of the past, and that an effective Internet presence is now a necessity for any offline business. In addition, if a business is not listed on the first page of an Internet search, they have virtually no chance of being seen by potentially thousands of people searching for that product or service. .
But there’s good news! Through Google Places, the Internet giant is giving away 49,884,000 free traffic rich websites to local business. These sites rank above regular organic search listings, so traditional search engine marketing (SEO) methods have become all but obsolete. If a business can get near the top of Google places listings, it will be on page one of the search listings. This is much easier to achieve than a traditional listing
In all likelihood, if you own an offline business, your site is there waiting for you to easily design in minutes. Maybe you have claimed it already. But, is your site on the front page? If it’s not, it needs to be, or it’s not going to do you much good. Remember, 95% of web searches never go beyond page one of the search results.
If the free pages aren’t enough, Google has also added a fantastic review system for your customers to review your product and service based on a five star rating system. If you are a savvy business owner,this is a tremendous opportunity to blow away your competition.
Imagine your business listing sitting on the front page, with dozens of fantastic reviews. Better yet,it sits next to businesses with few, and even poor reviews. Ask yourself; if you were the potential customer, which business would you choose? It’s pretty obvious that the vast majority would click on your link taking them to either your Google place page, or your personal website. Consider this,Google reported the following searches for the month of July:
•••
Various searches for Los Angeles, CA. carpet cleaners – 23,400Various searches for Dallas Texas Plumbers – 30,500Various searches Heating and Air contractors in Denver, Co. 17,810
Think big search results are unique to big cities? Here are some results from a few smaller markets:
•••
Various searches for Provo, UT. Restaurants – 10,780Various searches for Greenville, NC. Salons- 9,290Various searches for Chattanooga, TN Dentists – 6,980
That’s a whole lot of searches, and many of them will result in business. Imagine how much business you could transact if you dominated the first page with many great reviews, attached to a fantastic Google pages website? You could virtually kiss traditional advertising goodbye forever.
So how do you get to page one, with tons of great reviews? With thick competition it will be difficult to do it on your own. There are a lot of little secrets to ranking well with Google places, and making it easy for your customers and clients to give you lots of great reviews.
Fortunately, there are a few excellent firms that are experts on Google Places rankings and reviews.Give them a few months, and they can have on the first page, loaded with great reviews, and dominating your market. They typically will charge a monthly fee depending on market size but, it will be the best investment you ever make. Bottom line, your return on advertising dollar will crush traditional marketing methods, and you may even replace those less effective methods all together.
